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Myrtle2 · Forennoob Joined: 20 Nov 2012 Posts: 10

SEO Problem: Uppercase vs Lowercase URLs
From my experience, this problem is most common on websites that use .NET. The problem stems from the fact that the server is configured to respond to URLs with uppercase letters and not to redirect or rewrite to the lowercase version.

I will admit that recently, this problem hasn't been as common as it was because generally, the search engines have gotten much better at choosing the canonical version and ignoring the duplicates. However, I've seen too many instances of search engines not always doing this properly, which means that you should make it explicit and not rely on the search engines to figure it out for themselves.

How to solve:

There is a URL rewrite module which can help solve this problem on IIS 7 servers. The tool has a nice option within the interface that allows you to enforce lowercase URLs. If you do this, a rule will be added to the web config file which will solve the problem.
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anatolamike · Forennoob Joined: 13 Dec 2012 Posts: 10

It seems logical to think that search engines in general and Google in particular do not see a difference between lowercase and UPPERCASE keywords when they return search results to the user. Back a couple of years ago though it was a popular SEO strategy to place the same keyword in both lowercase and uppercase into meta – a strategy that’s a bit on the spammy side, if you ask me. While most SEO experts are confident that lowercase is preferred, the uppercase advocates may have a point.
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